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Section 03

How long we keep each thing

These are the periods we run to. They apply whether you close the account yourself or ask us to delete it.

What we holdHow long
Message content and conversation historyDeleted within 30 days of account closure
Contact records, including phone numbers and consent stateDeleted within 30 days of account closure
Account, team, business and WhatsApp Business Account detailsDeleted within 30 days of account closure
Billing records, invoices and payment referencesKept for 6 years, required by law
Audit and security logsKept for 12 months
BackupsPurged on a rolling 35 day cycle
  • Deleted from live systems
  • Backups purged
Day 0Day 30
Day 35